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April 20, 2017 - City and CU Boulder Team Up for Heads Up Traffic Safety Campaign Next Week

Thursday, April 20, 2017
Media Contacts:

Deanna Kamhi, Public Works and Planning, Housing and Sustainability, 303-441-1937
Scott Pribble, University of Colorado Boulder Police Department, 303-492-5954
https://bouldercolorado.gov/transportation     

City and CU Boulder team up for Heads Up traffic safety campaign next week

During the week of April 24, the City of Boulder and the University of Colorado Boulder will step up education and enforcement of the city’s traffic laws in and around Boulder’s top locations for collisions involving motorists, bicyclists or pedestrians to make the community’s streets safer for everyone. The education and enforcement campaign is in support of the city’s Transportation Master Plan’s Toward Vision Zero safety objective of eliminating fatal and serious-injury collisions.

The Heads Up Boulder crosswalk safety campaign begins Monday, April 24. Police officers and staff from the city and CU Boulder will be providing people with education materials and enforcing crosswalk laws at intersections in and around the CU campus. This is the fifth coordinated education and enforcement week between the City of Boulder and CU Boulder since 2015.

“Traffic safety is a high priority for CU Boulder,” said CU Police Chief Ken Koch. “This safety campaign provides a focused opportunity to educate and enforce crosswalk laws for all road users.”

Police officers will be enforcing the three crosswalk-safety ordinances that require:

  • Pedestrians and bicyclists to activate the flashing lights at crosswalks before entering the road or face a $50 fine
  • Bicyclists to slow to 8 mph or less as they approach, enter and traverse a crosswalk at all intersections or face a $50 fine
  • Drivers approaching a crosswalk to stop and wait for a crossing pedestrian, or face a $125 fine and receive four points on their driving records

The spring Heads Up Boulder campaign continues through Friday, April 28, and each day police will be joined by Heads Up ambassadors who will distribute educational material, coupons and small gifts to reinforce the Heads Up Boulder safety message.

“Traffic safety is a shared responsibility and it takes all road users working together to improve safety for people using all modes” said David Kemp, GO Boulder senior transportation planner with the city’s Transportation Division.

Boulder’s Safe Streets Report pdf shows that nearly half of all collisions within the city occur at intersections, and that crosswalks are the most common locations for collisions between motor vehicles and bicyclists or pedestrians. People walking and biking are over-represented in these serious and fatal crashes. Eight percent of traffic collisions in Boulder involve a bicyclist or pedestrian, and these collisions account for sixty percent of serious injury and fatal collisions. The city and CU police will focus education and enforcement efforts at select intersections and crosswalks near campus as identified as high crash locations within the Safe Streets Report. 

For more information about the Heads Up crosswalk safety campaign, visit www.bouldercolorado.gov/transportation

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