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Safe Streets - Heads Up Campaign

Safe Streets - Heads Up Campaign

Improving crosswalk safety is an integral part of reaching our Vision Zero goals. During Heads Up campaigns, the city and CU police focus education and enforcement efforts at intersections and crosswalks near the University of Colorado Boulder campus that have high collision rates. Heads Up most recently took place in summer and fall 2018, and was first launched in 2012. 

Know your crosswalk safety laws 

  • Drivers must stop and wait for pedestrians and bicyclists to finish crossing the crosswalk, or receive a $125 fine and four points added to their driving record. 
  • Bicyclists must travel through a crosswalk at 8 miles per hour or less, or receive a $50 fine. 
  • Pedestrians must push the button to activate the flashing yellow lights at crosswalks before crossing, or receive a $50 fine.

Background

Boulder’s Safe Streets Report shows that crosswalks are the most common locations for collisions between vehicles and bicyclists or pedestrians, and that bicyclists and pedestrians are overrepresented in serious and fatal crashes. Heads Up was launched in 2012 to help improve crosswalk safety for pedestrians, bicyclists and motorists. The program is funded by the city of Boulder and by a Traffic Safety Grant from the Colorado Department of Transportation (CDOT) and is implemented through collaboration with Boulder Valley School District (BVSD) and CU Boulder. 

Past Heads Up events

Summer - Fall 2018:

  • The city and law enforcement officers hosted education and enforcement weeks at crosswalks with a historically high incidence of collisions. 
  • City and CU Boulder staff visited locations on and around CU's campus to speak with residents and students about walk and bike safety.
  • The city had additional Heads Up tables at the CU Be Involved Fair and the CU Bike Fest. Law enforcement officers will also be providing additional patrols during these weeks around crosswalks with a historically high incidence of collisions.  ​ 

Why don't we announce where we'll be doing enforcement?

Usually, when you know someone's watching, you're on your best behavior! That's why we don't disclose which specific crosswalks are subject to extra enforcement throughout the Heads Up campaign. The goal of the education and enforcement weeks is to observe, enforce and educate on your normal, average day in Boulder, and not disclosing the locations helps us achieve this goal while enabling an authentic dialogue with the community. 

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